Designing & Scaling a Mutual Fund Investment Platform
Engineered core investment workflows, payment integrations, and data pipelines for NAV processing and portfolio tracking. Worked across frontend, backend, and system design to support real users in a regulated fintech environment.
Role & Ownership
The Friction of Manual Compliance
The existing onboarding was a black box for users—heavy with manual PAN and FATCA verification steps in challanging development phase.
In a SEBI-regulated environment, cutting compliance isn't an option. The challenge was architecting a flow that felt seamless while maintaining industrial-grade security and trust.
Guided Onboarding & Compliance
I designed and implemented a step-based guided onboarding flow that simplifies multi-step KYC into a state-driven interactive journey.
By strictly balancing compliance with UX, we reduced cognitive load during identity verification while ensuring full regulatory alignment through async PAN and FATCA validation.
•HCI Focus: Reducing cognitive load in complex financial decision-making through clearer, predictive interaction design.
Identity Information
Please enter your Permanent Account Number (PAN) to fetch your identity details.
* This is just a small interaction demo
Guided Investment Planning & Tracking
Designed a step-by-step investment flow that guides users in choosing the right plan based on their financial goals. The experience simplifies complex decisions into structured inputs and connects planning directly with real-time portfolio tracking.
Users can choose between different strategies such as general investing, goal-based planning, or retirement planning. Based on inputs like investment amount, frequency, and expected inflation, the system helps users arrive at a structured plan instead of making uninformed decisions.
* Experience simplified for demo. Actual system included AMC-level tracking and real investment data integration.
Investment Performance Analysis
Developed system for real-time comparison between individual portfolio growth and major market indices (NIFTY 50 / SENSEX) to provide essential decision-making support.
NAV Analysis Logic
Implemented daily NAV processing by comparing portfolio shifts against index closing prices, enabling high-fidelity performance attribution for investor decision support.
NAVs are architected via AWS Serverless triggers that ingest AMC API feeds every market day, ensuring data consistency for portfolio systems.
Regulated RTA Data Ingestion (SEBI)
Developed logic to process and normalize inconsistent financial factsheets from RTAs (CAMS and KARVY). We architected a system to validate and structure this high-volume data for core portfolio systems.
Reliable Wealth
Building Systems
Designed and implemented recurring SIP flows via e-NACH and e-MANDATE support to enable fully automated systematic wealth building with high transaction reliability.
Summary: From Code to Systems Thinking
Working on this wealth platform marked a significant shift in my engineering perspective—moving from isolated features to holistic systems thinking. Balancing complex SEBI compliance requirements with a seamless user experience taught me that engineering within constraints is where true innovation happens.
I learned to architect for scale and reliability, especially while handling high-volume RTA data and recurring payment systems. My involvement in the V2 transition provided deep insights into building event-driven architectures that can support thousands of active investors without losing data integrity.
Ultimately, this project reinforced that in fintech, the underlying architecture must be as robust as the UI is simple.